Then they show an image of the Mooncup, which looks quite like the top 1/3 of an industrial-strength condom -- upside down -- and conjures some mental pictures that would be hard to make cute. Sure enough, a bit of search-engine enterprise reveals that, while many women swear by Mooncup (and its gum-rubber cousin The Keeper) others have been bedeviled by messiness issues too graphic to detail here. Not to mention sloshing.
"We bet you winced when you saw this," the text says, and the text ain't lyin'. "Everyone does. But there are three reasons why we think it's important that you get to know it."
Actually, two reasons: 1) the aforementioned deleterious effects of paper and cotton, "which often contains bleaches and pesticides" and 2) "Every woman will use an average of 12,000 sanitary products in her life, which can be replaced by one reusable Mooncup." Do you take a mesh sack to the grocery store to save on paper and plastic? Same deal.
We actually think the green pitch is less powerful. Mind you, tampons and pads aren't entirely yuck-free, but for convenience and confidence they retain major advantages. What Mooncup does so well here is position itself as a feminine indulgence -- not for some characterless piece of anatomy but for Lady Vajayjay -- who is suddenly not so much an organ but a pet.
That's why the best part of the site is a poll, letting women (and apparently a number of 15-year-old boys) offer their own pet names. Some of them are charming: Schlippy Shmoo, Baby Bear. Some of them are mean: Palin and Thatcher. And some of them are hilarious: Map of Tasmania; The Downtown Dining and Entertainment District; and Anastasia Beaverhousen.
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