Q: My new business offers wash, wax and oil change services to customers at their work or home. I plan to have a front-end advertising budget of $500 and will contribute $100 per month thereafter. What would be the most effective means of advertising on this limited budget?
A: The three questions that must be answered are these: 1. How powerful is your message? 2. Is your ad budget sufficient for the size of marketplace you're attempting to reach? 3. How committed are you to the success of this venture?
The idea of having one's car washed and oil changed without having to make a special trip certainly has some appeal. But since the idea is new, most people are going to have some serious questions they need answered before they're going to be willing to dial your number.
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