characteristics of a good ad must have the criteria below:
1.Mempunyai clear targets, to determine the target consumers are the main target and the second target, is also to determine the install media, advertising and consumer target setting depends on the quality, price, distribution (range of marketing)
2.Mempunyai focus on the things that you wish to communicate dariproduk and services in advertising.
3.Mempunyai certain attraction to consumers in sasarnya can stop to note the content of ads, as well as words interesting words, the pull ads appear from an attractive layout design.
4.Sajikan ads with attractive because of a great ad with the message body if not in a good serve will not be attractive.
5.Komunikasi ad has four main elements, namely: a.Pengirim ads are producers or in the advertising business in representing the advertising agency
b.Isi ads in the ad headline is a short sentence of not more than 10 words and direct consumers can expect a lot of information about products and services additional information body copy when the consumer is interested.
c.Media communications serve a good ad in the print media, electronic media or other media, among others penetrasinya internet media in Indonesia is still lacking, billboards, etc..
d.Penerima ads target consumers in our products or services of goods
6.Pilihlah slogan with the word said that is compact and contains an overview of the headline on which the consumer can read more detail.
example:
nike shoes with the "just do it"
or yamaha montor
with the "Blog Archive your heart".
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